The marketplace
The wonderful artisans crafting iconic scents
Independent perfumers and artisan makers from across Australia & New Zealand, here in person with their bottles, ready to share the story behind every one.
The unique scents of our region, waiting to be explored.
For one weekend by the Geelong waterfront, Australia & New Zealand’s independent perfumers gather under one roof. The scent stories of our countries, yours to discover, to wear, and to take home.
This is your chance to meet the makers and creators working in fragrance, and to experience our region’s growing scent culture.
The program
What’s on across the weekend
Friday
11 September · Industry & Launch- 3:00 – 5:00pmSocialise & SmellSocialGallery, John Hay Building
- 6:30 – 8:30pmLaunch Night Industry EventSocialSupported by Pochpac
Saturday
12 September · Open to All- 10:00am – 4:00pmMarketplaceMarketGallery, John Hay Building
Sunday
13 September · Open to All- 10:00am – 1:00pmMarketplaceMarketGallery, John Hay Building
Plan your visit
A weekend on the bay
Make a day of it, or both. The waterfront is yours after closing, and Geelong is an easy hour from Melbourne.
11–13 September 2026
Open Saturday 10am to 4pm, Sunday 10am to 1pm
Deakin University Waterfront Campus, Geelong
On the waterfront, a short walk from the station
About an hour from Melbourne
Train to Geelong Station on the Geelong line, or drive via the Princes Freeway. Waterfront parking close by.
Waterfront hotels to boutique boltholes
Plenty of places to stay, all within easy reach
Browse places to stay →
The Geelong Fragrance Fair is presented by the Olfactive Society, Australia’s community for independent perfumers, artisan makers and the scent-curious.
More about the Society →Good to know
Questions, answered
- When was the Geelong Fragrance Fair 2026?
- The fair ran from 11 to 13 September 2026 at Deakin University Waterfront Campus. Friday was an industry VIP day, exclusively for makers, sponsors and participants in the fair, beginning with a Launch Night industry event. The marketplace and public programming then opened to everyone on Saturday and Sunday.
- Where was it held?
- The fair took place at Deakin University Waterfront Campus in Geelong, Victoria, right on the bay. It is a short walk from Geelong Station and an easy hour from Melbourne.
- Are tickets still available?
- No, ticket sales for the 2026 Fair are now closed. General admission to the makers marketplace was $9 a day on Saturday and Sunday, or $5 concession, with individual talks at $19 each and VIP passes bundling admission with sessions. Follow us on Instagram for news on the next Fair.
- What was on across the weekend?
- A marketplace of 29 independent perfumers and artisan makers from across Australia and New Zealand sat alongside talks and panels, hands-on workshops, a scent art exhibition and a city scent trail. Every maker was given equal space and the same warm welcome.
- Who presents the fair?
- The Geelong Fragrance Fair is presented by the Olfactive Society, a not-for-profit and Australia’s community for independent perfumers and artisan makers. The Society exists to champion this region’s scent creators and deepen how all of us enjoy the art of perfumery.
- How did people get there and park?
- Visitors took the train to Geelong Station on the Geelong line, or drove via the Princes Freeway, about an hour from Melbourne. Waterfront parking sits close to the campus, and the venue is a short, flat walk from the station.
- Who was the fair for?
- Everyone, from seasoned fragrance lovers to the simply scent-curious. Concession tickets were available, and the makers were there in person to share the story behind every bottle.
Tickets
Thank you for a wonderful weekend
The 2026 Geelong Fragrance Fair has now concluded, with day passes across the market hall, talks, workshops and evening events over 11–13 September.
Follow along on Instagram for news on the next Fair.